Kindel Grand Rapids has refocused efforts to make a stronger impact in its digital and specifically social media platforms and reach. A marketing campaign was designed to showcase and spread the messaging of the history of the brand, the level of expert craftsmanship that goes with that history, the custom capabilities of ‘made-to-order’ furniture, and the nearly limitless potential that could be achieved. The campaign leveraged still and animated imagery and was targeted around regions with already higher than national average brand awareness.

Karges, as a part of Kindel Grand Rapids, has refocused its efforts for digital presence and digital advertising. The messaging is focused on the history of craftsmanship, luxury materials, and expertly finished furniture. The campaign leveraged still and animated imagery and was targeted around regions with already higher than national average brand awareness.